Balmain: VR

Sunshine, MPC Creative and res.lab have collaborated to create a first-of-its-kind VR experience for luxury Parisian fashion house, Balmain. The five-minute experience sees the viewer immersed into the fantastical mind of the brand’s creative director, Olivier Rousteing. We are exposed to a series of beautifully crafted spaces, each representing a different stage of Rousteing’s unique creative process.

Viewers are guided by Rousteing as the narrator as they enter Parisian scenes, such as an impossibly cavernous baroque hall, a room ablaze with fire and an abstract landscape with growing staircases, representing the creative milestones behind each Balmain collection.

Working with high-order ambisonic technology, res.lab produced an incredibly detailed soundtrack that helped bring this beautiful and abstract world to life. As well as affecting Olivier’s voice to heighten the surreal feel to the piece, res.lab also composed a unique and challenging piece of music that builds and evolves during each stage of the viewer’s journey through the beautifully crafted spaces.

Client
Balmain

Agency
Sunshine

Production Company
MPC Creative

Creative Director, Sunshine
Simon Bird

Creative Producer, Sunshine
Flic Gerrard

Immersive Audio
res.lab

Music Composition, res.lab
Liam Paton, Andy Theakstone, Manabu Shimada

Sound Design, res.lab
Andy Theakstone, Liam Paton

3rd Order Ambisonic Mixing, res.lab
Andy Theakstone

Executive Creative Director, res.lab
Nathan Prince